Apple vs. Google: Where Focus Meets Buckshot

Apple’s success can be directly attributed to its intense focus on enticing design, superior build quality, and an overall excellent user experience. Yes, there’s the highly manipulated and hyperbole-laden product release press events. But despite all criticisms, few can deny that Apple’s products are either the best or among the very best available.

Unlike Google, Motorola, Samsung, LG, HTC, and many other Android-fueled smartphone manufacturers, Apple puts its considerable R&D and channel partner weight behind only two models—the last generation iPhone 5C and 5S and the current 6 and 6 Plus.

Only Two

Likewise, in tablets, Apple offers only two, the iPad Mini and the full-size Air. Desktop computers? Only three models: Mac Mini, iMac, and the brawny Mac Pro. Laptops? MacBook Air and the venerable MacBook Pro, two of the most popular computers in the world. Regardless of the number of products it its stable, Apple’s intense focus on the user experience and overall quality of its gadgets is an inspiration to the CEOs of both small startups and multinational corporations alike.

One thing Apple doesn’t do, however, is moon shots. That’s the territory of Google and, more specifically, co-founder and 30x billionaire Sergey Brin. Google’s daredevil and left-leaning computer scientist “directs special projects,” according to Google’s official Management Team webpage. He’s also been described as an “enlightenment man” by The Economist.

apple vs google for twitterThe products of Brin’s efforts? Self-driving cars (legal to “drive” in California and Nevada), Google’s Project Loon, an internet delivery mechanism intended to help previously unserved regions of the world via what’s basically a high-altitude weather balloon, and the infamous and celebrity-endorsed Google Glass smart glasses (the owners of which, when wearing them in public, are said to be glassholes by the gadget’s critics).

Lab Experiments

I’d argue that Google Glass and Project Loon are really just lab experiments with an abundance of media exposure and good PR. This is despite the fact that Glass is now available for anyone to purchase. But at $1,500, it’s an expensive experiment in wearables on the part of customers, the pursuit of which defies the practical disposable income of most middle class consumers. The self-driving cars, however, are truly impressive. They do more than provide gee-whiz technology to a burgeoning generation of millennials who are less concerned with driving than the status of their social media lives. They disrupt—and in a big way.

As impressive as Google’s self-driving cars are, two of Google’s three major moon shots are currently unavailable to even the most well-heeled consumers. Apple’s products, meanwhile, can be purchased anywhere, including Walmart, Amazon, and Best Buy. Contrasting the two companies, in many ways, is truly comparing apples and oranges. Another difference between these tech titans is Google’s offering of affordable ultra-high-speed residential internet service in the form of Google Fiber. Unfortunately, this service is in only Austin, Kansas City, and Provo. Thus it, too, is basically unavailable to nearly all consumers.

apple logo for blogBut what about the largest, most important product category: Smartphones? The playing field was recently leveled when Apple released the significantly enlarged 4.7-inch iPhone 6 and it’s big brother, the 5.5-inch Plus variant (the first iPhone to sport a true 1080 display). While it could previously be argued that Apple had great hardware that wasn’t satisfying consumers’ desire for larger screens—driven primarily by our insatiable desire to consume video from YouTube, Netflix, and Facebook—this is no longer a pertinent argument.

Now that Apple has upped the ante by competing on size, it’s hard to knock advising consumers to simply purchase an iPhone and get on with their lives. In reality, Apple is actually offering three smartphone display sizes because it’s still selling the 4-inch iPhone 5 models. For those who prefer a smaller, more pocketable form factor, 2013’s iPhone 5S is an excellent choice, especially for those wanting the photo and video capturing capabilities of the iPhone 6 and the majority of its processing power. Those criticizing Apple’s prices as being prohibitively high need to wake up and smell the coffee; the iPhone 5C, the award-winning smartphone with a reputation for capturing excellent photos and superlative video, is available from nearly all carriers for free (subsidized on a two-year contract). If you can live with the smaller screen, last year’s 5C is the value leader, costing you nothing out-of-pocket.

Goodbye Bloatware

There’s also the fact, in no way insignificant, that Apple’s products completely lack bloatware and, in the interface department, are skin-free. While manufacturers like HTC, LG, and Samsung continue to tweak and augment their respective versions of Google’s Android mobile OS, Apple’s iOS is free of any carrier-loaded software “enhancements.”

In addition, updates to Apple’s mobile operating system are available immediately to its entire installed base of devices (including its tablets), whereas Android updates are provided by Google to phone manufacturers, which must then apply their own modifications, typically releasing them months later—or not at all (carriers are under no obligation to provide Android updates to their subscribers).

tim-cookFinally, one can’t help but analyze the situation from a business perspective. As Apple CEO Tim Cook recently pointed out (and ad-free social network Ello emphasizes), with Google and its free services, you’re the product. You and the data regarding your online preferences and behavior are the product sold by Google to advertisers (just like how Facebook operates). With Apple, including all of its services, you’re the customer. Apple in no way remarkets or sells the data regarding its customers to advertisers or third parties.

In the end, the mature stance is understanding that Apple and Google each possess distinct and contrasting strengths and weaknesses. Google takes a buckshot approach to its products and services, spreading its resources among a weird variety of both practical and, seemingly, impractical projects—which may or may not become available to consumers (there’s a reason Alyce Lomax at The Motley Fool called Google a “Jack of all trades, master of none”).

Apple, thinking different, focuses on the few painstakingly positioned models in each of its product categories, ensuring industry-leading quality, reliability, and customer satisfaction while sweating the details for each new product cycle.

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Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtRobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.

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Back to Apple

Everyone loves to take sides in the religious war between mobile platforms. Like trying to walk away from a Spanish soap opera, it’s a drama from which millions of fanboys on both sides of the fence seemingly can’t disengage. “Mine is great, yours sucks” is the tone we so often hear. Platform preachers and mobile zealots love to tout the superiorities of their particular corporate religion. Like Republican versus Democrat or Christian versus atheist, you’re either one of us or you’re one of them.

My first tablet was an iPad. It was a great experience. But when my daughter began stealing the device to use high-end drawing apps like Procreate with an increasing frequency, I figured I’d kill two birds with one stone and simply purchase a new tablet for myself, relinquishing the iPad for my artist-in-residence 14-year-old. I was curious about Android and the hype surrounding the then-anticipated Nexus 7 tablet with the Kit Kat operating system, scheduled for release in August 2013. So I watched the product announcement online, got excited, and purchased one on Amazon.

Objectively, of course, the stock version of Google’s Android OS installed on the Nexus 7 was superior to Apple’s iOS in some ways, but couldn’t live up to it in others. We all have different sensitivities, so which is “better” overall is truly a matter of personal opinion. However, because of those subjective sensitivities, there is a right tablet for you. And, as I’ve learned, there’s definitely a right tablet for me.

apple logo for blogThe proof was delivered by a single app: Flipboard. This tremendously popular news aggregator boasts more than 90 million users. As its name implies, Flipboard provides a tiled layout, with each square on your screen representing a different media source of your choice. Because my 2013 Nexus 7 tablet featured the latest generation software and hardware, I anticipated even better graphics performance than I was getting from my older iPad. Or at least equal. This was a logical assumption, right?

Flipboard, delivered via the Android app on the Nexus 7, seemed half-baked. The tile pages stuttered and briefly froze as I swiped through them when checking my media sources. The pages typically never moved smoothly from one side of my tablet to the other. It was as if the GPU (graphics processing unit) had narcolepsy, falling asleep briefly at the times I needed it most. After the smooth Flipboard performance on the iPad, the Nexus 7 delivered a herky jerky user experience that was the mental equivalent of nails on a chalkboard. It was as if the iPad was a graceful ballerina, while the Nexus 7 was a drunken frat boy.

Then, after only 10 months of use, the Nexus 7 died. One morning I awoke to the colored balls of the Google startup logo spinning incessantly. Three attempts later, the unit continued to refuse to boot up. I was forced to call Google’s tech support. After identifying that the problem wasn’t with its operating system, Google forwarded me to Asus tech support. Asus arranged an in-warranty return of the device for repair or replacement. I was now going to be out-of-pocket with a device that was an important part of my daily workflow. Doing business with Google and Asus was becoming a pain.

In the meantime, I began using the iPad again (my daughter won’t be “liking” this blog post, trust me). Despite being older generation hardware, Flipboard’s pages turned smoothly and elegantly. The stutters and moments of micro-hesitation exhibited by the Nexus 7 were nowhere to be found. It took only a couple of days for me to realize that I really wasn’t looking forward to the return of the Nexus 7. I had been spoiled by Apple and it’s buttery smooth graphics processing. It was as if I had driven the fast and silent Tesla Model S and, in migrating to the Nexus 7, was being forced to downgrade to a loud, slow Chevy.

ipadLater, I happened to be in a Verizon store in my community and, while waiting for a customer service rep, was playing with some of the display devices. I approached an iPad Mini. Low and behold, it just happened to have Flipboard installed. I began swiping on the screen, noting the perfectly smooth action of the pages as they turned under my finger. I began swiping faster, trying to force the Mini to stutter or somehow show weakness in its processing and display of the highly graphical, ever-changing tiled pages. But alas, I couldn’t. The Mini running Flipboard was perfect in its graphics prowess. Stuttering Porky Pig had left the building.

Like it or not, Apple’s tight integration of hardware and software—combined with the adoration and efforts of so many of its third-party software developers (like Flipboard)—results in the best user experience available. Period.

I’m sure this stance seems trivial to many. It’s just a few chokes, locks, and stutters, after all. While I fully respect the admiration that Android fanboys and users have toward their devices, I, personally, am returning to Apple for my tablet fix. It’s not only the smooth operation of Flipboard and similar apps that is beckoning to me. It’s also the mere fact that the iPad, having logged many more hours and tons more abuse (under the hands of my teenagers) than my Nexus 7, has never died. My wife has an even older second generation iPad. Again, no headaches, no problems; just a smooth user experience in any app. Yet after a significantly shorter period of use (not even a year)—and being babied and never dropped—the Google/Asus Nexus 7 croaked.

Before lashing out in the comments, realize that I’m not a blatant fanboy of either platform. It’s why I have open-mindedly tried both. But the proof is in the pudding. Yes, Apple is more expensive. But now I have a strong, “been there, done that” understanding of what that extra money delivers in terms of value, reliability, and overall user experience. Regardless of price point or specific features, Apple’s smartphones and tablets are now the assumed standard in my home.

Anybody want to buy a slightly used Nexus 7 tablet?

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Curt Robbins

[Also see my related blog posts Apple vs. Google: Where Focus Meets Buckshot, Need a Computer? Think Apple, and Apple: The Myth of Too Expensive.]


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtRobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.