Consumer Tech is the New Religion

I’m certainly not the first to declare it, but consumer technology is the new religion of the 21st century. With all due respect to your spiritual faith (or lack thereof), middle class consumers are quickly becoming technology zealots. Daily, we worship at the altar of social media and mobile devices.

Our prayers for the blessings of bigger displays, expanded storage, and thinner designs are picked up by wi-fi and Bluetooth as they’re synced with Heaven—up in the iCloud. We speak in tongues, hoping that our new car’s GPS system features voice recognition. If we lose our way, our guardian angels, Siri and Cortana, reveal the path to enlightenment.

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We ask for forgiveness for having neglected our children by spending too much time on Facebook or posting a nasty comment on Tumblr. We pray that we’ll be blessed with better lighting for our next Instagram photo of an especially good tuna sandwich, or maybe a stranger’s puppy.

Our churches are Apple’s iTunes, Google’s Play, and Amazon’s Prime media streaming and download services, including their holy app stores. To discourage dissenters from leaving the flock, our Bibles are often unreadable at a different church. Netflix and Pandora are two major exceptions, translating their scripture into every language under the sun.

There seem to be more religious wars within modern consumer tech than there are within religion itself. Richard Dawkins and Rick Warren have nothing on Larry Page and Tim Cook. What began as the “PC vs. Mac” platform war in the 1980s, punctuated by Betamax versus VHS, has evolved into Xbox versus Playstation, Android versus iOS, and Tesla Motors versus Toyota. Samsung, Sony, Google, Microsoft, and Apple take shots at each other on a regular basis. It’s Hatfield against McCoy—only this time they’re armed with touchscreen tablets and password-protected internet routers.

Sometimes these religious wars are monotheistic, like Apple’s closed ecosystem that offers both hardware and software from a single vendor. Other companies ask us to worship many gods, like the availability of Microsoft’s Windows and Google’s Android from a number of hardware manufacturers. Often, the battles are less proprietary and more philosophical, such as hydrogen-powered cars versus battery electric vehicles (kind of like Greek Mythology).

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Some in the academic community agree. In 2010, ABC News reported that Heidi Campbell, a communications professor at Texas A&M University, co-wrote a paper “exploring the religious myths and metaphors surrounding Apple.” “[The company] could offer a religious-like experience. It could basically perform the same role in people’s lives that being part of a religious community could,” she wrote.

The vitriol and defensiveness in many factions of these religious schisms can become shockingly brazen and abusive, as if someone took the Lord’s name in vain—or peed in your Cheerios. The utterance of “Apple sucks” or “electric cars are stupid” is bad enough; the response is typically worse. Members of the choir routinely compete for “Most likely to have not graduated middle school.”

But we’ve considered only the religions themselves, not the priests at the pulpit. PC versus Mac, was, of course, Bill Gates versus Steve Jobs. Electric cars versus the established Luddites of Detroit is obviously Elon Musk versus…well, the established Luddites of Detroit (this one is a true David and Goliath metaphor). In terms of building their congregations, it could even be argued that Rupert Murdoch and Mark Zuckerberg are running competing megachurches.

“Steve Jobs, one of the most powerful people of our day, has offered a secular ‘gospel’ to our culture,” wrote evangelical Christian author Sean McDowell when Jobs stepped down as Apple’s CEO for health reasons in 2011. Even Christianity Today in January of 2011, in an article entitled “The Gospel of Steve Jobs,” wrote, “The Apple CEO was able to articulate a perfectly secular form of hope.”

“The Apple CEO was able to articulate a perfectly secular form of hope.”

The adoration bestowed upon the top executives of modern technology companies is like that of Southern Baptist parishioners during the rapture. We worship at the feet of charismatic pontiffs like Elon Musk, Sheryl Sandberg, and Richard Branson. They’re our silicon saviors, and the only thing that shakes our faith in them is a dead battery or too many casserole recipes in our newsfeed.

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When it comes to mobile gadgets and streaming media, some of us even worship two gods—like a household with one Catholic and one Jewish parent that recognizes both Christmas and Hanukkah. These odd and overly open-minded people may sport both an iPhone from Apple and a Nexus 7 tablet from Google. Maybe they have a Galaxy S5 smartphone and an iPad. Hasn’t anyone told them that this is, basically, against the rules?

In the end, the best digital dogma is the one that suits your lifestyle, budget, and personal beliefs. Or the one with the coolest logo. But it’s your money going into the offering plate; worship with the company or platform of your choice.

And what about the sinners? You know, the gluttonous people at the airport who hog two outlets to recharge their devices, or the rude fanboys who leave flippantly disparaging comments on your carefully articulated posts? Well, there’s a special place in hell for them. A place where there’s a complete lack of extended warranties and app updates, where the only stores are Circuit City and RadioShack, and where they’re given only a PalmPilot PDA and a CalicoVision game console.

For eternity.

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Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtARobbins, read his auto-related articles on CarNewsCafe, check out his Apple-themed articles on Apple Daily Report, and read his AV-related blog posts at rAVe Publications. You can also view his photos on Flickr.

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It’s 2015: Stop Your Whining

Remember the old days, when you would struggle with Windows 95 or Windows 2000 to get it to properly load, say, a printer driver? Remember the love/hate relationship you had with Redmond’s Richest (Microsoft)? This schizophrenic emotional state was elicited by the relative convenience afforded by use of the Windows graphical user interface paired with the frustration of abundant software bugs and things like plug-n-play that certainly plugged, but often didn’t play.

windows 95 logoUse of Microsoft’s products and services, specifically its operating system and the applications found in MS Office, was a double-edged sword. On one side was convenience, speed, and user-friendly operation. On the other was buggy software, cumbersome tech support, and almost daily frustration—typically resulting in language befitting a drunken sailor.

Welcome to 2015. We’re officially 15 percent of the way into the 21st century. No longer do we marvel over smartphones and digital cameras. No longer do we say “Wow, that 42-inch flat panel sure is amazing.” No longer do we dream of a future of electric cars, smartwatches, thin touchscreen tablets, and free global video conferencing.

We’re home, Toto. All that cool stuff is here. And much of it is either free or very cheap.

After all, who could have imagined free video conferencing (using services like FaceTime and Skype)? When I was a kid, I recall my CPA wannabe grandmother always cutting short long-distance phone calls because of the expense and metered billing rate. We now conduct high-definition video conferences—of any length and with folks around the world—for free and on a regular basis.

But our technical schizophrenia remains. Spurred by relentless online ads and spotty wi-fi, our frustration seemingly won’t abate. Yet, we love the Google search engine and the magic of Twitter. But isn’t my laptop too hot? Why won’t it rip this CD? It did it last week. And why can’t I remember the password for my secret email account?

When thinking recently about our fickle use of technology, I realized something: Google has replaced Microsoft as our evil bipolar technological stepmother. The Silicon Valley giant, whose name has become synonymous with looking up stuff on the internet, is something that we think we can’t live without—but that we also curse on a regular basis. I’d hate for someone to steal or damage my Chromecast media streaming dongles. Yet, I want to throw them across the room when they drop the Pandora stream for the fifth time in two hours.

google_logoAlyce Lomax at The Motley Fool, way back in 2006, described Google as a “Jack of all trades, master of none.” In my blog post Apple vs. Google: Where Focus Meets Buckshot from September 2014, I pointed out how Google loves to experiment with a variety of products and services. From “smart” contact lenses to self-driving cars to huge balloons intended to bring internet access to undeveloped nations (and, with it, ads from the company’s search engine and other services), Google has its hand in a very wide range of products.

It’s almost as if the iconic Silicon Valley company doesn’t trust its ability to succeed in any one area. Maybe it’s so keenly aware of the fierce competition and incredible challenges of the technology that it gets involved in dozens of product areas with the hope that a few will actually pan out.

But everything is relative. Our love/hate relationship with Microsoft from yesteryear was based on the pervasive nature of the company’s operating system and software. Windows was everywhere. Very few people used Macs back then (hell, there wasn’t even a version of Microsoft Office for the Mac, so you can barely blame them). It was all MS Word and Excel and Windows XP. All of which sported some pretty serious bugs. We felt trapped.

Today it’s a bit different. I was recently frustrated when using Google’s URL shortening service for links within tweets. I found that, somehow, I had violated Google’s terms of service and it invalidated one of my URLs, giving my tweet, going out to hundreds of thousands of users, a dead link. Fine, I thought, and switched back to Bitly. Frustrated by the amount of paid links at the top of the results page for Google’s search engine, I switched to Duck Duck Go. Not happy with my sluggish, stuttering Nexus 7 tablet running Google’s Android mobile OS, I switched back to an iPad from Apple.

The difference today is that there’s options. Back in the day, those frustrated by Microsoft Word or PowerPoint had few alternatives, none of which were ubiquitous enough to make the switch feel practical or intelligent. But if you’re fed up with your Nexus tablet or your Android-powered smartphone gets wonky, there’s ready alternatives from companies like Apple, Microsoft, and Blackberry.

Unlike Microsoft’s stranglehold on us back in the 1990s, Google can no longer hold us captive.

So welcome to 2015 and the age of tech options. Don’t like the ad-laced Google search engine? Switch to Bing or Duck Duck Go. Don’t like the Goo.gl URL shortener? Use Bitly or TinyURL. Getting frustrated by your Android-powered smartphone or tablet? Give Apple or Nokia a try. Don’t like Google Maps? Try AOL’s MapQuest or Apple Maps. Don’t like Gmail? Try Outlook or Yahoo (or the messaging built into Facebook or LinkedIn). Not digging Google+? Try Facebook (ok, every human already did that…sorry).

But stop your whining and don’t feel trapped. Because there’s plenty of alternatives to the products and services you’re currently using.

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Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtARobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.

Back to Apple

Everyone loves to take sides in the religious war between mobile platforms. Like trying to walk away from a Spanish soap opera, it’s a drama from which millions of fanboys on both sides of the fence seemingly can’t disengage. “Mine is great, yours sucks” is the tone we so often hear. Platform preachers and mobile zealots love to tout the superiorities of their particular corporate religion. Like Republican versus Democrat or Christian versus atheist, you’re either one of us or you’re one of them.

My first tablet was an iPad. It was a great experience. But when my daughter began stealing the device to use high-end drawing apps like Procreate with an increasing frequency, I figured I’d kill two birds with one stone and simply purchase a new tablet for myself, relinquishing the iPad for my artist-in-residence 14-year-old. I was curious about Android and the hype surrounding the then-anticipated Nexus 7 tablet with the Kit Kat operating system, scheduled for release in August 2013. So I watched the product announcement online, got excited, and purchased one on Amazon.

Objectively, of course, the stock version of Google’s Android OS installed on the Nexus 7 was superior to Apple’s iOS in some ways, but couldn’t live up to it in others. We all have different sensitivities, so which is “better” overall is truly a matter of personal opinion. However, because of those subjective sensitivities, there is a right tablet for you. And, as I’ve learned, there’s definitely a right tablet for me.

apple logo for blogThe proof was delivered by a single app: Flipboard. This tremendously popular news aggregator boasts more than 90 million users. As its name implies, Flipboard provides a tiled layout, with each square on your screen representing a different media source of your choice. Because my 2013 Nexus 7 tablet featured the latest generation software and hardware, I anticipated even better graphics performance than I was getting from my older iPad. Or at least equal. This was a logical assumption, right?

Flipboard, delivered via the Android app on the Nexus 7, seemed half-baked. The tile pages stuttered and briefly froze as I swiped through them when checking my media sources. The pages typically never moved smoothly from one side of my tablet to the other. It was as if the GPU (graphics processing unit) had narcolepsy, falling asleep briefly at the times I needed it most. After the smooth Flipboard performance on the iPad, the Nexus 7 delivered a herky jerky user experience that was the mental equivalent of nails on a chalkboard. It was as if the iPad was a graceful ballerina, while the Nexus 7 was a drunken frat boy.

Then, after only 10 months of use, the Nexus 7 died. One morning I awoke to the colored balls of the Google startup logo spinning incessantly. Three attempts later, the unit continued to refuse to boot up. I was forced to call Google’s tech support. After identifying that the problem wasn’t with its operating system, Google forwarded me to Asus tech support. Asus arranged an in-warranty return of the device for repair or replacement. I was now going to be out-of-pocket with a device that was an important part of my daily workflow. Doing business with Google and Asus was becoming a pain.

In the meantime, I began using the iPad again (my daughter won’t be “liking” this blog post, trust me). Despite being older generation hardware, Flipboard’s pages turned smoothly and elegantly. The stutters and moments of micro-hesitation exhibited by the Nexus 7 were nowhere to be found. It took only a couple of days for me to realize that I really wasn’t looking forward to the return of the Nexus 7. I had been spoiled by Apple and it’s buttery smooth graphics processing. It was as if I had driven the fast and silent Tesla Model S and, in migrating to the Nexus 7, was being forced to downgrade to a loud, slow Chevy.

ipadLater, I happened to be in a Verizon store in my community and, while waiting for a customer service rep, was playing with some of the display devices. I approached an iPad Mini. Low and behold, it just happened to have Flipboard installed. I began swiping on the screen, noting the perfectly smooth action of the pages as they turned under my finger. I began swiping faster, trying to force the Mini to stutter or somehow show weakness in its processing and display of the highly graphical, ever-changing tiled pages. But alas, I couldn’t. The Mini running Flipboard was perfect in its graphics prowess. Stuttering Porky Pig had left the building.

Like it or not, Apple’s tight integration of hardware and software—combined with the adoration and efforts of so many of its third-party software developers (like Flipboard)—results in the best user experience available. Period.

I’m sure this stance seems trivial to many. It’s just a few chokes, locks, and stutters, after all. While I fully respect the admiration that Android fanboys and users have toward their devices, I, personally, am returning to Apple for my tablet fix. It’s not only the smooth operation of Flipboard and similar apps that is beckoning to me. It’s also the mere fact that the iPad, having logged many more hours and tons more abuse (under the hands of my teenagers) than my Nexus 7, has never died. My wife has an even older second generation iPad. Again, no headaches, no problems; just a smooth user experience in any app. Yet after a significantly shorter period of use (not even a year)—and being babied and never dropped—the Google/Asus Nexus 7 croaked.

Before lashing out in the comments, realize that I’m not a blatant fanboy of either platform. It’s why I have open-mindedly tried both. But the proof is in the pudding. Yes, Apple is more expensive. But now I have a strong, “been there, done that” understanding of what that extra money delivers in terms of value, reliability, and overall user experience. Regardless of price point or specific features, Apple’s smartphones and tablets are now the assumed standard in my home.

Anybody want to buy a slightly used Nexus 7 tablet?

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Curt Robbins

[Also see my related blog posts Apple vs. Google: Where Focus Meets Buckshot, Need a Computer? Think Apple, and Apple: The Myth of Too Expensive.]


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtRobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.