HBO Now: Completing Netflix

Netflix has garnished most of the media attention and praise in its pioneering—and very successful—effort to migrate consumer entertainment from coaxial cables to fiber optic internet connections.

While the company is certainly worthy of celebration and, with more than 60 million global subscribers, is making investors happy, HBO is quietly changing the way consumers purchase and pay for their TV programming.

HBO Sans Cable

HBO Now, a new product from the company, is a $15 per month subscription that gives customers access to HBO’s programming in a fully on-demand, Netflix-like interface. Want to watch the second episode of the third season of Game of Thrones? It’s a few clicks away.

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Not content to allow Netflix to monopolize the market for online video streaming of high-quality content, HBO has done nothing more than open its catalog to those who may love its content—but aren’t willing to sign on for cable or satellite TV just to get it.

This service from HBO is superior to others in two respects: First, like all HBO programming, it’s void of commercials. While Netflix is also ad-free, Hulu Plus features plenty of ads. Second, HBO Now offers a significantly better selection of top movies than most of its rivals, including Hulu Plus and Netflix.

While Hulu Plus offers films, it’s a very small selection. Few subscribers are paying Hulu for their movies; it’s all about the network TV. One of the major criticisms of Netflix is the quality of the films it features. While the service increasingly pushes subscribers to binge watch their favorite TV series, its movie catalog (which is continually changing) has always lagged behind those available from one’s local video store or what’s on HBO.

Unlike Hulu Plus, which makes available new episodes of television shows on a staggered schedule following their original broadcast, HBO releases new episodes on HBO Now simultaneously to their original airing.

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HBO Now is specifically designed for cord cutters. Until now, HBO has been unavailable to this group of more than 25 million Americans who have opted to cancel their cable or satellite TV service for streaming options. Now those streaming options include the ability to watch top-rated shows like True Detective, Game of Thrones, and HBO’s back catalog, including Sex and the City, The Wire, and The Sopranos.

Will HBO Now make you happy? That’s certainly subjective. Just as many cord cutters today subscribe to both Netflix and Hulu Plus, many will opt to add HBO Now to the lineup. Those who are not interested in network television series might skip Hulu.

HBO Now is just one more reason for cord cutters to celebrate. Whether you like HBO’s shows and are planning to sign up or you say no thanks and keep your $15 per month, it’s good to have options. Cord cutters now have one more reason to be glad they cancelled their cable or satellite subscription.

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Curt Robbins

Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtARobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.