Consumer Tech is the New Religion

I’m certainly not the first to declare it, but consumer technology is the new religion of the 21st century. With all due respect to your spiritual faith (or lack thereof), middle class consumers are quickly becoming technology zealots. Daily, we worship at the altar of social media and mobile devices.

Our prayers for the blessings of bigger displays, expanded storage, and thinner designs are picked up by wi-fi and Bluetooth as they’re synced with Heaven—up in the iCloud. We speak in tongues, hoping that our new car’s GPS system features voice recognition. If we lose our way, our guardian angels, Siri and Cortana, reveal the path to enlightenment.

church of apple

We ask for forgiveness for having neglected our children by spending too much time on Facebook or posting a nasty comment on Tumblr. We pray that we’ll be blessed with better lighting for our next Instagram photo of an especially good tuna sandwich, or maybe a stranger’s puppy.

Our churches are Apple’s iTunes, Google’s Play, and Amazon’s Prime media streaming and download services, including their holy app stores. To discourage dissenters from leaving the flock, our Bibles are often unreadable at a different church. Netflix and Pandora are two major exceptions, translating their scripture into every language under the sun.

There seem to be more religious wars within modern consumer tech than there are within religion itself. Richard Dawkins and Rick Warren have nothing on Larry Page and Tim Cook. What began as the “PC vs. Mac” platform war in the 1980s, punctuated by Betamax versus VHS, has evolved into Xbox versus Playstation, Android versus iOS, and Tesla Motors versus Toyota. Samsung, Sony, Google, Microsoft, and Apple take shots at each other on a regular basis. It’s Hatfield against McCoy—only this time they’re armed with touchscreen tablets and password-protected internet routers.

Sometimes these religious wars are monotheistic, like Apple’s closed ecosystem that offers both hardware and software from a single vendor. Other companies ask us to worship many gods, like the availability of Microsoft’s Windows and Google’s Android from a number of hardware manufacturers. Often, the battles are less proprietary and more philosophical, such as hydrogen-powered cars versus battery electric vehicles (kind of like Greek Mythology).

girls-on-their-phone

Some in the academic community agree. In 2010, ABC News reported that Heidi Campbell, a communications professor at Texas A&M University, co-wrote a paper “exploring the religious myths and metaphors surrounding Apple.” “[The company] could offer a religious-like experience. It could basically perform the same role in people’s lives that being part of a religious community could,” she wrote.

The vitriol and defensiveness in many factions of these religious schisms can become shockingly brazen and abusive, as if someone took the Lord’s name in vain—or peed in your Cheerios. The utterance of “Apple sucks” or “electric cars are stupid” is bad enough; the response is typically worse. Members of the choir routinely compete for “Most likely to have not graduated middle school.”

But we’ve considered only the religions themselves, not the priests at the pulpit. PC versus Mac, was, of course, Bill Gates versus Steve Jobs. Electric cars versus the established Luddites of Detroit is obviously Elon Musk versus…well, the established Luddites of Detroit (this one is a true David and Goliath metaphor). In terms of building their congregations, it could even be argued that Rupert Murdoch and Mark Zuckerberg are running competing megachurches.

“Steve Jobs, one of the most powerful people of our day, has offered a secular ‘gospel’ to our culture,” wrote evangelical Christian author Sean McDowell when Jobs stepped down as Apple’s CEO for health reasons in 2011. Even Christianity Today in January of 2011, in an article entitled “The Gospel of Steve Jobs,” wrote, “The Apple CEO was able to articulate a perfectly secular form of hope.”

“The Apple CEO was able to articulate a perfectly secular form of hope.”

The adoration bestowed upon the top executives of modern technology companies is like that of Southern Baptist parishioners during the rapture. We worship at the feet of charismatic pontiffs like Elon Musk, Sheryl Sandberg, and Richard Branson. They’re our silicon saviors, and the only thing that shakes our faith in them is a dead battery or too many casserole recipes in our newsfeed.

android-fanboy

When it comes to mobile gadgets and streaming media, some of us even worship two gods—like a household with one Catholic and one Jewish parent that recognizes both Christmas and Hanukkah. These odd and overly open-minded people may sport both an iPhone from Apple and a Nexus 7 tablet from Google. Maybe they have a Galaxy S5 smartphone and an iPad. Hasn’t anyone told them that this is, basically, against the rules?

In the end, the best digital dogma is the one that suits your lifestyle, budget, and personal beliefs. Or the one with the coolest logo. But it’s your money going into the offering plate; worship with the company or platform of your choice.

And what about the sinners? You know, the gluttonous people at the airport who hog two outlets to recharge their devices, or the rude fanboys who leave flippantly disparaging comments on your carefully articulated posts? Well, there’s a special place in hell for them. A place where there’s a complete lack of extended warranties and app updates, where the only stores are Circuit City and RadioShack, and where they’re given only a PalmPilot PDA and a CalicoVision game console.

For eternity.

curtsig2 - trans
Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtARobbins, read his auto-related articles on CarNewsCafe, check out his Apple-themed articles on Apple Daily Report, and read his AV-related blog posts at rAVe Publications. You can also view his photos on Flickr.

Advertisements

It’s 2015: Stop Your Whining

Remember the old days, when you would struggle with Windows 95 or Windows 2000 to get it to properly load, say, a printer driver? Remember the love/hate relationship you had with Redmond’s Richest (Microsoft)? This schizophrenic emotional state was elicited by the relative convenience afforded by use of the Windows graphical user interface paired with the frustration of abundant software bugs and things like plug-n-play that certainly plugged, but often didn’t play.

windows 95 logoUse of Microsoft’s products and services, specifically its operating system and the applications found in MS Office, was a double-edged sword. On one side was convenience, speed, and user-friendly operation. On the other was buggy software, cumbersome tech support, and almost daily frustration—typically resulting in language befitting a drunken sailor.

Welcome to 2015. We’re officially 15 percent of the way into the 21st century. No longer do we marvel over smartphones and digital cameras. No longer do we say “Wow, that 42-inch flat panel sure is amazing.” No longer do we dream of a future of electric cars, smartwatches, thin touchscreen tablets, and free global video conferencing.

We’re home, Toto. All that cool stuff is here. And much of it is either free or very cheap.

After all, who could have imagined free video conferencing (using services like FaceTime and Skype)? When I was a kid, I recall my CPA wannabe grandmother always cutting short long-distance phone calls because of the expense and metered billing rate. We now conduct high-definition video conferences—of any length and with folks around the world—for free and on a regular basis.

But our technical schizophrenia remains. Spurred by relentless online ads and spotty wi-fi, our frustration seemingly won’t abate. Yet, we love the Google search engine and the magic of Twitter. But isn’t my laptop too hot? Why won’t it rip this CD? It did it last week. And why can’t I remember the password for my secret email account?

When thinking recently about our fickle use of technology, I realized something: Google has replaced Microsoft as our evil bipolar technological stepmother. The Silicon Valley giant, whose name has become synonymous with looking up stuff on the internet, is something that we think we can’t live without—but that we also curse on a regular basis. I’d hate for someone to steal or damage my Chromecast media streaming dongles. Yet, I want to throw them across the room when they drop the Pandora stream for the fifth time in two hours.

google_logoAlyce Lomax at The Motley Fool, way back in 2006, described Google as a “Jack of all trades, master of none.” In my blog post Apple vs. Google: Where Focus Meets Buckshot from September 2014, I pointed out how Google loves to experiment with a variety of products and services. From “smart” contact lenses to self-driving cars to huge balloons intended to bring internet access to undeveloped nations (and, with it, ads from the company’s search engine and other services), Google has its hand in a very wide range of products.

It’s almost as if the iconic Silicon Valley company doesn’t trust its ability to succeed in any one area. Maybe it’s so keenly aware of the fierce competition and incredible challenges of the technology that it gets involved in dozens of product areas with the hope that a few will actually pan out.

But everything is relative. Our love/hate relationship with Microsoft from yesteryear was based on the pervasive nature of the company’s operating system and software. Windows was everywhere. Very few people used Macs back then (hell, there wasn’t even a version of Microsoft Office for the Mac, so you can barely blame them). It was all MS Word and Excel and Windows XP. All of which sported some pretty serious bugs. We felt trapped.

Today it’s a bit different. I was recently frustrated when using Google’s URL shortening service for links within tweets. I found that, somehow, I had violated Google’s terms of service and it invalidated one of my URLs, giving my tweet, going out to hundreds of thousands of users, a dead link. Fine, I thought, and switched back to Bitly. Frustrated by the amount of paid links at the top of the results page for Google’s search engine, I switched to Duck Duck Go. Not happy with my sluggish, stuttering Nexus 7 tablet running Google’s Android mobile OS, I switched back to an iPad from Apple.

The difference today is that there’s options. Back in the day, those frustrated by Microsoft Word or PowerPoint had few alternatives, none of which were ubiquitous enough to make the switch feel practical or intelligent. But if you’re fed up with your Nexus tablet or your Android-powered smartphone gets wonky, there’s ready alternatives from companies like Apple, Microsoft, and Blackberry.

Unlike Microsoft’s stranglehold on us back in the 1990s, Google can no longer hold us captive.

So welcome to 2015 and the age of tech options. Don’t like the ad-laced Google search engine? Switch to Bing or Duck Duck Go. Don’t like the Goo.gl URL shortener? Use Bitly or TinyURL. Getting frustrated by your Android-powered smartphone or tablet? Give Apple or Nokia a try. Don’t like Google Maps? Try AOL’s MapQuest or Apple Maps. Don’t like Gmail? Try Outlook or Yahoo (or the messaging built into Facebook or LinkedIn). Not digging Google+? Try Facebook (ok, every human already did that…sorry).

But stop your whining and don’t feel trapped. Because there’s plenty of alternatives to the products and services you’re currently using.

curtsig2 - trans
Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtARobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.

Apple: The Myth of Too Expensive

[Updated July 31, 2015]

I often have friends approach me asking for purchasing advice for consumer tech products like computers, TVs and home theater gear, and home automation gadgets. I try to be as objective as possible. But my advice often involves recommending an Apple product.

Typically, the first response I get is “But Apple stuff is so expensive.” I’m not claiming this is a wholly undeserved reputation on the part of Apple. But one doesn’t get a Porsche for the price of a Prius. Better gear costs more. Period.

Proving It

apple tv for blogHowever, the perception that Apple’s products are vastly more expensive than the competition is, for the most part, a myth. In this short blog post, I’ll prove it.

First, let’s take a look at the increasingly crowded market for streaming media set-top boxes. One can choose from Apple TV, three Roku models, Amazon Fire TV, and others. All of which are priced at $69. I’m not going to argue that Apple TV is the best in this category; that’s for you to decide. But it’s certainly as good as the others. One’s particular lifestyle and the entertainment and hardware ecosystem into which they’re vested really determine the best choice.

I probably receive the most proclamations of Apple being too expensive in terms of personal computers. Yes, you can spend thousands on a MacBook Pro with Retina display (optioned out, one of these little beauties sells for more than $3,200) or a Mac Pro (the 6-Core model with dual GPU starts at $4,000). But these models are at the top of their classes—and are probably the best available in their respective categories. They’re extreme examples from Apple’s catalog.

237844-apple-macbook-air-11-inchMacBook Air

A more reasonable consideration is the MacBook Air. Apple’s svelt and most popular thin-and-light notebook computer (it’s barely thicker than the iPad) starts at $900. Apple quality and reliability for under $1,000 is quite a deal. I realize it doesn’t work if your budget tops out at $500 or $600. But remember the value of your time when that discount Dell or HP model croaks and you’re faced with hours invested in tech support, returns, and maybe exchanges. Not to mention lost productivity and sheer frustration. Time is money.

Mac Mini

For desktop computing, there’s the Mac Mini. Beginning at $500, this dependable little PC is the least expensive way to jump into the OS X universe without breaking the bank. At only 7.7 inches across, this cold aluminum square can deftly handle the computing tasks of the vast majority of consumers. Yes, you still have to add your own keyboard, monitor, and mouse or touchpad. However, this can actually save you money by allowing you to use peripherals you already own or less expensive competing models—although I recommend Apple across the board for these items also. (The exception is the monitor, where a much wider variety of non-Apple models can be had for a fraction of the cost.)

iphone5c-gallery2-2013iPhone 5S & 5C

And then there’s the iconic iPhone. I realize everyone wants the latest and greatest in mobile gadgets. But technolust aside, there are some great deals to be had. You can get an arguably superior Apple phone for less than many Android models. For example, take last year’s models, the iPhone 5S and 5C. On a two-year contract (the way the vast majority of consumers in the United States obtain smartphones), the 5S can be had for only $100. And the 5C can be obtained for…wait for it…free.

The next time you hear someone complain about the absurd prices of Apple’s products—and especially if they use it as an excuse for purchasing or recommending inferior products from competing companies—kindly inform them that they can have their Apple and eat it, too.

And, for goodness sake, stop imagining bloated pricing where it doesn’t exist. Now, if you’ll excuse me, I need to get my work done on my Mac Mini so I can binge watch Deadwood on HBO NOW this evening using my Apple TV….

curtsig2 - trans
Curt Robbins

[For more of my Apple rants, check out Back to Apple, Apple vs. Google: Where Focus Meets Buckshot, and Need a Computer? Think Apple.]


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtARobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.

Apple vs. Google: Where Focus Meets Buckshot

Apple’s success can be directly attributed to its intense focus on enticing design, superior build quality, and an overall excellent user experience. Yes, there’s the highly manipulated and hyperbole-laden product release press events. But despite all criticisms, few can deny that Apple’s products are either the best or among the very best available.

Unlike Google, Motorola, Samsung, LG, HTC, and many other Android-fueled smartphone manufacturers, Apple puts its considerable R&D and channel partner weight behind only two models—the last generation iPhone 5C and 5S and the current 6 and 6 Plus.

Only Two

Likewise, in tablets, Apple offers only two, the iPad Mini and the full-size Air. Desktop computers? Only three models: Mac Mini, iMac, and the brawny Mac Pro. Laptops? MacBook Air and the venerable MacBook Pro, two of the most popular computers in the world. Regardless of the number of products it its stable, Apple’s intense focus on the user experience and overall quality of its gadgets is an inspiration to the CEOs of both small startups and multinational corporations alike.

One thing Apple doesn’t do, however, is moon shots. That’s the territory of Google and, more specifically, co-founder and 30x billionaire Sergey Brin. Google’s daredevil and left-leaning computer scientist “directs special projects,” according to Google’s official Management Team webpage. He’s also been described as an “enlightenment man” by The Economist.

apple vs google for twitterThe products of Brin’s efforts? Self-driving cars (legal to “drive” in California and Nevada), Google’s Project Loon, an internet delivery mechanism intended to help previously unserved regions of the world via what’s basically a high-altitude weather balloon, and the infamous and celebrity-endorsed Google Glass smart glasses (the owners of which, when wearing them in public, are said to be glassholes by the gadget’s critics).

Lab Experiments

I’d argue that Google Glass and Project Loon are really just lab experiments with an abundance of media exposure and good PR. This is despite the fact that Glass is now available for anyone to purchase. But at $1,500, it’s an expensive experiment in wearables on the part of customers, the pursuit of which defies the practical disposable income of most middle class consumers. The self-driving cars, however, are truly impressive. They do more than provide gee-whiz technology to a burgeoning generation of millennials who are less concerned with driving than the status of their social media lives. They disrupt—and in a big way.

As impressive as Google’s self-driving cars are, two of Google’s three major moon shots are currently unavailable to even the most well-heeled consumers. Apple’s products, meanwhile, can be purchased anywhere, including Walmart, Amazon, and Best Buy. Contrasting the two companies, in many ways, is truly comparing apples and oranges. Another difference between these tech titans is Google’s offering of affordable ultra-high-speed residential internet service in the form of Google Fiber. Unfortunately, this service is in only Austin, Kansas City, and Provo. Thus it, too, is basically unavailable to nearly all consumers.

apple logo for blogBut what about the largest, most important product category: Smartphones? The playing field was recently leveled when Apple released the significantly enlarged 4.7-inch iPhone 6 and it’s big brother, the 5.5-inch Plus variant (the first iPhone to sport a true 1080 display). While it could previously be argued that Apple had great hardware that wasn’t satisfying consumers’ desire for larger screens—driven primarily by our insatiable desire to consume video from YouTube, Netflix, and Facebook—this is no longer a pertinent argument.

Now that Apple has upped the ante by competing on size, it’s hard to knock advising consumers to simply purchase an iPhone and get on with their lives. In reality, Apple is actually offering three smartphone display sizes because it’s still selling the 4-inch iPhone 5 models. For those who prefer a smaller, more pocketable form factor, 2013’s iPhone 5S is an excellent choice, especially for those wanting the photo and video capturing capabilities of the iPhone 6 and the majority of its processing power. Those criticizing Apple’s prices as being prohibitively high need to wake up and smell the coffee; the iPhone 5C, the award-winning smartphone with a reputation for capturing excellent photos and superlative video, is available from nearly all carriers for free (subsidized on a two-year contract). If you can live with the smaller screen, last year’s 5C is the value leader, costing you nothing out-of-pocket.

Goodbye Bloatware

There’s also the fact, in no way insignificant, that Apple’s products completely lack bloatware and, in the interface department, are skin-free. While manufacturers like HTC, LG, and Samsung continue to tweak and augment their respective versions of Google’s Android mobile OS, Apple’s iOS is free of any carrier-loaded software “enhancements.”

In addition, updates to Apple’s mobile operating system are available immediately to its entire installed base of devices (including its tablets), whereas Android updates are provided by Google to phone manufacturers, which must then apply their own modifications, typically releasing them months later—or not at all (carriers are under no obligation to provide Android updates to their subscribers).

tim-cookFinally, one can’t help but analyze the situation from a business perspective. As Apple CEO Tim Cook recently pointed out (and ad-free social network Ello emphasizes), with Google and its free services, you’re the product. You and the data regarding your online preferences and behavior are the product sold by Google to advertisers (just like how Facebook operates). With Apple, including all of its services, you’re the customer. Apple in no way remarkets or sells the data regarding its customers to advertisers or third parties.

In the end, the mature stance is understanding that Apple and Google each possess distinct and contrasting strengths and weaknesses. Google takes a buckshot approach to its products and services, spreading its resources among a weird variety of both practical and, seemingly, impractical projects—which may or may not become available to consumers (there’s a reason Alyce Lomax at The Motley Fool called Google a “Jack of all trades, master of none”).

Apple, thinking different, focuses on the few painstakingly positioned models in each of its product categories, ensuring industry-leading quality, reliability, and customer satisfaction while sweating the details for each new product cycle.

curtsig2 - trans
Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtRobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.

Back to Apple

Everyone loves to take sides in the religious war between mobile platforms. Like trying to walk away from a Spanish soap opera, it’s a drama from which millions of fanboys on both sides of the fence seemingly can’t disengage. “Mine is great, yours sucks” is the tone we so often hear. Platform preachers and mobile zealots love to tout the superiorities of their particular corporate religion. Like Republican versus Democrat or Christian versus atheist, you’re either one of us or you’re one of them.

My first tablet was an iPad. It was a great experience. But when my daughter began stealing the device to use high-end drawing apps like Procreate with an increasing frequency, I figured I’d kill two birds with one stone and simply purchase a new tablet for myself, relinquishing the iPad for my artist-in-residence 14-year-old. I was curious about Android and the hype surrounding the then-anticipated Nexus 7 tablet with the Kit Kat operating system, scheduled for release in August 2013. So I watched the product announcement online, got excited, and purchased one on Amazon.

Objectively, of course, the stock version of Google’s Android OS installed on the Nexus 7 was superior to Apple’s iOS in some ways, but couldn’t live up to it in others. We all have different sensitivities, so which is “better” overall is truly a matter of personal opinion. However, because of those subjective sensitivities, there is a right tablet for you. And, as I’ve learned, there’s definitely a right tablet for me.

apple logo for blogThe proof was delivered by a single app: Flipboard. This tremendously popular news aggregator boasts more than 90 million users. As its name implies, Flipboard provides a tiled layout, with each square on your screen representing a different media source of your choice. Because my 2013 Nexus 7 tablet featured the latest generation software and hardware, I anticipated even better graphics performance than I was getting from my older iPad. Or at least equal. This was a logical assumption, right?

Flipboard, delivered via the Android app on the Nexus 7, seemed half-baked. The tile pages stuttered and briefly froze as I swiped through them when checking my media sources. The pages typically never moved smoothly from one side of my tablet to the other. It was as if the GPU (graphics processing unit) had narcolepsy, falling asleep briefly at the times I needed it most. After the smooth Flipboard performance on the iPad, the Nexus 7 delivered a herky jerky user experience that was the mental equivalent of nails on a chalkboard. It was as if the iPad was a graceful ballerina, while the Nexus 7 was a drunken frat boy.

Then, after only 10 months of use, the Nexus 7 died. One morning I awoke to the colored balls of the Google startup logo spinning incessantly. Three attempts later, the unit continued to refuse to boot up. I was forced to call Google’s tech support. After identifying that the problem wasn’t with its operating system, Google forwarded me to Asus tech support. Asus arranged an in-warranty return of the device for repair or replacement. I was now going to be out-of-pocket with a device that was an important part of my daily workflow. Doing business with Google and Asus was becoming a pain.

In the meantime, I began using the iPad again (my daughter won’t be “liking” this blog post, trust me). Despite being older generation hardware, Flipboard’s pages turned smoothly and elegantly. The stutters and moments of micro-hesitation exhibited by the Nexus 7 were nowhere to be found. It took only a couple of days for me to realize that I really wasn’t looking forward to the return of the Nexus 7. I had been spoiled by Apple and it’s buttery smooth graphics processing. It was as if I had driven the fast and silent Tesla Model S and, in migrating to the Nexus 7, was being forced to downgrade to a loud, slow Chevy.

ipadLater, I happened to be in a Verizon store in my community and, while waiting for a customer service rep, was playing with some of the display devices. I approached an iPad Mini. Low and behold, it just happened to have Flipboard installed. I began swiping on the screen, noting the perfectly smooth action of the pages as they turned under my finger. I began swiping faster, trying to force the Mini to stutter or somehow show weakness in its processing and display of the highly graphical, ever-changing tiled pages. But alas, I couldn’t. The Mini running Flipboard was perfect in its graphics prowess. Stuttering Porky Pig had left the building.

Like it or not, Apple’s tight integration of hardware and software—combined with the adoration and efforts of so many of its third-party software developers (like Flipboard)—results in the best user experience available. Period.

I’m sure this stance seems trivial to many. It’s just a few chokes, locks, and stutters, after all. While I fully respect the admiration that Android fanboys and users have toward their devices, I, personally, am returning to Apple for my tablet fix. It’s not only the smooth operation of Flipboard and similar apps that is beckoning to me. It’s also the mere fact that the iPad, having logged many more hours and tons more abuse (under the hands of my teenagers) than my Nexus 7, has never died. My wife has an even older second generation iPad. Again, no headaches, no problems; just a smooth user experience in any app. Yet after a significantly shorter period of use (not even a year)—and being babied and never dropped—the Google/Asus Nexus 7 croaked.

Before lashing out in the comments, realize that I’m not a blatant fanboy of either platform. It’s why I have open-mindedly tried both. But the proof is in the pudding. Yes, Apple is more expensive. But now I have a strong, “been there, done that” understanding of what that extra money delivers in terms of value, reliability, and overall user experience. Regardless of price point or specific features, Apple’s smartphones and tablets are now the assumed standard in my home.

Anybody want to buy a slightly used Nexus 7 tablet?

curtsig2 - trans
Curt Robbins

[Also see my related blog posts Apple vs. Google: Where Focus Meets Buckshot, Need a Computer? Think Apple, and Apple: The Myth of Too Expensive.]


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtRobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.

Smartphone Display Size: Two Perspectives

Of all the modern mobile devices available to consumers, smartphones surely grab the lion’s share of both headlines and water cooler chatter. Not even the revered new kid on the block, the tablet, can keep as much of our collective attention as its smaller cousin. However, this back pocket technology can be confusing for a variety of reasons. First and foremost, smartphones are such a dynamic and rapidly moving target. You can be a genius regarding the latest smartphone functions and technologies, but two years later you’ll barely be familiar with available models and won’t recognize half the acronyms.

Yes, stalwarts like the iPhone and top Android models like Samsung’s Galaxy, HTC’s One, and LG’s G3 will probably be around for years to come. They’re all great and can easily make you very happy. Most will serve loyally for the duration of a two-year service contract. If treated politely, they will last well into a second life as a hand-me-down for a teen or whoever buys it on Craigslist.

iphoneBut how do you cut through the marketing and product review hype, manifested as a thick fog of new age corporate babble, hipster imagery, and obscure acronyms, to purchase a phone that’s best for you and your lifestyle? How do you escape the primitive and illogical concept of a phone that’s “best” and instead seek out one that’s most appropriate—all while potentially costing you less than many competitors?

Simple. Determine your priorities.

In terms of a mobile gadget like a smartphone, these priorities pertain to digital media. Specifically, images and video. Smartphones are single-handedly crushing the camera and camcorder markets. Consumers are choosing to replace their point-and-shoot and even high-end, bulky DSLR cameras with svelt smartphones. This is a real validation of the fact that some smartphones are very good at capturing data, such as photos and high-definition video (including super-slick panoramic images). Premium models like the iPhone, Google Nexus 5, and Motorola Moto X (as well as many others) all capture high-resolution photos and high-definition video (sometimes with stereo sound). It’s the type of stuff that you can display on a huge 70-inch TV hanging on your wall and say “Wow, that looks really great.”

Smartphones are increasingly good at displaying a variety of media, specifically video and photos. Larger displays (even from traditionally conservative Apple) are allowing smartphones to better accommodate high-definition video sources from Netflix, YouTube, and Hulu Plus. Stereo speakers are helping improve the audio portion of the equation, even though this is still the Achilles heel of mobile device media playback (and one reason headphones are so popular).

Choosing the best phone for your particular needs, and getting the best deal on it, is a matter of determining which function—capture or display—is most important to you.

Samsung-Galaxy-S5-3Personally, I favor capture, not display. However, I’m also the unofficial family archivist, an amateur photographer, and work out of my home office (where, if I want to consume video, I’ll use Chromecast or AirPlay to toss it up on a 60-inch plasma display with subwoofer-enhanced surround sound). I capture tons of video and photos and grab a few on nearly a daily basis. For me, the size of the display (the current obsession of the marketing efforts of so many smartphone companies) isn’t very important. Because most consumers upgrade their smartphones every two years, along with their service contract, a given model will typically provide only a couple years of service. However, the audio, video, and images captured by your smartphone will be archived for (hopefully) hundreds of years. (To learn how to preserve your data for centuries, check out my Understanding Personal Data Security book.)

Because I’m so picky about the quality of the media I capture and the memories of friends, family, and special events that are so precious, I really have little regard for the size of a smartphone screen. In fact, larger phones are more cumbersome and less comfortable stored someplace like the back of my jeans or in a jacket breast pocket. And less comfortable means I’ll be less likely to have the device on me. Meaning fewer Kodak moments.

If you’re a person who travels a lot or, for whatever reason, spends lot of time sitting around sucking down a variety of media, a smartphone with a larger, higher-quality display (OLED technology is a big winner among the Android phones) and a nice set of in-ear headphones might best serve you. If, however, you’re more like me and it’s all about the media you capture and plan to keep forever, a phone with a smaller display—but superlative camera and camcorder functions (like the iPhone 5S and 6 variants)—is the ticket. After all, what you capture amounts to more than mere photos and videos. These are the digital heirlooms that you’ll pass on to your children and grandchildren.

As the PR machines choke and sputter and everyone gets excited about the latest generation of the most popular smartphones in our annual hypefest of product introductions, remember that sometimes smaller is better. All you really care about might come down to capture quality, not video playback. Besides, think of all the money you can save buying last year’s model instead of that fancy new-and-improved toy, ala nothing more than a bigger display that’s helping write all the headlines for lazy journalists and bloggers and eating up your disposable income.

Happy shopping and choose wisely, grasshoppa.

curtsig2 - trans
Curt Robbins


Curt Robbins is author of the following books from Amazon Kindle:

You can follow him on Twitter at @CurtRobbins, read his AV-related blog posts at rAVe Publications, and view his photos on Flickr.