I recently learned about a relatively new streaming music service out of Oslo, Norway called Tidal, which became available in the United Kingdom and the United States last October. Since my discovery, Tidal has garnished quite a bit of media attention. Last winter, rap mogul Jay Z and a bunch of his wealthy music pals (like Madonna) purchased Tidal.
Why do I care about a new on-demand music service when there’s so many great ones already on the market? Spotify, Google Play Music, Rdio, Rhapsody, and Beats Music (the “Big Five”) all offer very compelling services priced at only $10 a month. In terms of cost, music discovery/radio service Pandora is even more attractive and available in both subscription and free, ad-supported versions. Songza, another music discovery service (owned by Google), is ad-free and available at no cost.
So why get excited about a new music streaming service?
iPod Era: Convenience vs. Fidelity
The iPod era forced music consumers to trade quality for convenience. It was great to have thousands of songs instantly available from our iPods and smartphones, but sucked because those songs were of low quality (typically 128 Kbps). For the luxury of a “listen anywhere” media format that allowed one to plug their mobile device into their car or listen when at the gym or the office, audio fidelity went down the toilet. Audiophiles lamented the state of hi-fidelity; some declared it dead.
For those who are curious about the technical details, most music streaming services—and all of the Big Five, in addition to Pandora and Songza—highly compress their audio stream to allow it to flow smoothly from their servers, through the internet, to your listening device.
These highly compressed, or “lossy” formats (which literally lose data during the compression/decompression cycle) are typically MP3 or AAC, which offer various levels of audio quality, even the best of which is fairly hobbled—at least when compared to compact discs. While some listeners don’t notice the difference, it’s significant on good equipment. Those with nice hi-fi systems and premium speakers certainly can tell the difference. Many audiophiles have shunned highly compressed, lossy services like Pandora and Songza in favor of CDs or vinyl.
Tidal’s primary differentiator is that it streams in “lossless” CD quality. This means that no data is lost during the compression of the music on Tidal’s end and the decompression of it on your end.
The Big Five stream at a fairly respectable 320 Kbps. Tidal, however, streams at 1,411 Kbps (in the ALAC and FLAC formats). This is nearly 4.5 times more data per second to satisfy one’s craving for music fidelity.
But the big question is: Can you hear the difference? If you have only a moderately nice sound system, the answer is a resounding yes. If you have a high-end system, you’ll be blown away.
During my time using Tidal, I can honestly say I’ve never heard a higher quality or more reliable music streaming service. I still love Pandora and Songza, and had a great experience with Google Play Music back when I subscribed. But if you care about the fidelity of the music, Tidal is the best online stream that’s ever reached my ears. Period.
[For those who are curious, since “moderately nice sound system” and “high-end system” are fairly ambiguous labels, I have been listening on a Pioneer Elite VSC-53 receiver outputting to a set of B&W 703 tower speakers, which is fed internet bandwidth by a Netgear Powerline 500 + powerline adapter getting signal from a Netgear Nighthawk R7000 wi-fi router and an AT&T 18 Mbps internet connection.]
Mark Henninger, senior writer at AVS Forum, commented in a Facebook group for audiophiles on a budget, “You have a fan of Tidal right here. The quality and the selection are fantastic.” Henninger makes a good point; a good music streaming service, regardless of its fidelity, is nothing without a satisfying catalog of songs.
In addition to its main selling point, lossless high-fidelity music streaming, Tidal also offers offline listening. Unlike some other services, songs saved to your local device for offline listening aren’t “dumbed down” in terms of fidelity. They retain their CD-level quality. This is especially nice for things like a subway commute, flight, or anywhere you don’t have an internet connection—or don’t want to eat into your mobile phone data plan.
Tidal’s ad-free format is also nice, but certainly expected at the service’s $20 a month cost. After all, even lower-fidelity, $10/month services like Spotify, Rdio, and Google Play Music are void of ads and commercials.
One way of getting Tidal’s high-quality music into your hi-fi or home theater system, if you’re streaming from an Apple device like a Mac computer, iPad, or iPhone, is AirPlay. I’ve been using AirPlay to stream from my iPad to my audio/video receivers, both of which have AirPlay built-in. I haven’t experienced a single dropout or buffering issue. Of course, I also have ample broadband at nearly 20 Mbps; Tidal recommends a minimum of 2 Mbps.
Tidal is also available on more than 40 platforms, including all major mobile operating systems, like Android and iOS, and all mainstream browsers, like Firefox and Chrome. There’s also a slick and seemingly bug-free iPad app.
Tidal even offers a radio feature, including an Artist Radio function, meaning you can use it for music discovery, just like Pandora or Songza. There’s also playlists, repeat, and shuffle, fairly standard features found on nearly all on-demand competitors. In addition, a favoriting feature called My Music lets users tag songs and albums they like for easy retrieval in the future.
Unfortunately, there’s no Chromecast support. However, my contact at the company tells me that one is in development. In the meantime, I’m loving the iPad app, which is very keenly and minimally styled. I think it looks better than the iPad apps for any of the other music streaming services I’ve used.
Now with Led Zeppelin
Tidal recently added the entire Led Zeppelin catalog to its already impressive song collection. It is the only high-fidelity streaming music service to feature the venerable ’60s and ’70s heavy metal superband, and one of only two streaming services overall (Spotify is the only 320 Kbps service to feature them).
I’m currently listening to the group’s pinnacle double-album Physical Graffiti. It sounds every bit as good as my compact disc version of the album. Now I can just swipe and tap on my iPad, activate AirPlay to my AV receiver, and I’m in business. No more digging for my CD. I don’t even have to get out of my easy chair.
The primary disadvantage of Tidal is cost: This high-quality music streaming service is available only for twenty bucks a month. This is precisely twice the cost of the Big Five. Only Pandora, which offers a weaker 192 Kbps (the mobile app is only 128 Kbps), is available for $36 a year (or $4 per month). Songza, which streams at a fairly anemic 64 Kbps (or 1/22 of Tidal’s fidelity), is free.
For those who prefer free, ad-supported services (like how Pandora offers both a gratis version featuring commercials and also a paid side that’s ad-free), Tidal will be a disappointment. There’s no free version. Personally, I think this is fine. Tidal is clearly positioning itself as a premium music service, both in terms of quality and price. You simply can’t get a Porsche 911 for the price of a Toyota Yaris.
Check It Out
Tidal features a catalog of 25 million songs. This is enough, according to the company, to listen for 140 straight years. It is a slightly larger catalog than many music streaming services, but not as large as some, like Rhapsody, which features 32 million songs.
In the end, Tidal is a welcome addition to the small, but growing, collection of lossless music streaming services. Hopefully the higher price won’t scare away students and those on a budget. It would be nice to see this service set a precedent and usher in a new era of lossless music streaming.
[To understand more about streaming music, check out Streaming Music: The Types.]
[In response to my favorable comments regarding Tidal, I’ve received accusations on Facebook of being a troll. I currently hold no stock in or employment with Tidal, nor am I affiliated with or related to any of its shareholders or employees. I’m a technical writer, author, and consumer advocate who is officially reviewing the service.]
Curt Robbins is author of the following books from Amazon Kindle:
- Home Theater for the Internet Age ($9.95)
- Understanding Personal Data Security ($4.99)
- Understanding Home Theater ($4.99)
- Understanding Cutting the Cord ($4.99)
- Understanding Digital Music ($4.99)